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Course Description

Students will explore strategies that drive traffic to a website, help users find content within a website, and encourages return visits. Search engine optimization methods (SEO), marketing strategies, traffic analysis, and theory surrounding search behavior will be discussed. Students will investigate the relationships between Usability, Accessibility, Information Architecture, Marketing, and Findability in order to implement strategies for creating findable content.


Recommended Textbook(s)

Technologies Required

  • Students will need their own Unix/Linux web server running Apache to post their assignments
  • Mac or PC computers with internet connection
  • Web Browsers (Firefox, Opera, Safari, Internet Explorer)
  • Web page editor that foster the development of valid (X)HTML and CSS code