- Define the term "findability", and describe its relationship to SEO, usability, information architecture, and accessibility.
- Define the term "folksonomy" and describe its findability benefits.
- Explain why findability should be considered throughout the project lifecycle rather than at the end of a project.
- List the three primary goals of findability.
- Why is it important to et your moral compass guide your way when implementing findability strategies?
- Define the terms "Black Hat SEO" and "White Hat SEO".
- What is a SERP?
- List 4 benefits of using web standards when building your websites.
- List 4 important (X)HTML tags that can play a significant role in communicating content prominence to search engines.
- Describe how the use of web standards best practices can improve SEO.
- Describe the role of meta tags (description, keywords, robots, author, geo) in making a web page optimized for search engines.
- List and describe black hat SEO techniques that should be avoided to prevent getting black listed from search engine indexes.
- List and describe methods to prevent search engines from indexing certain content.
- Describe how frames, popup windows, deprecated markup, images maps and coding errors can present challenges for search engine spiders.
- Will search engines give a website a boost in rankings if it passes W3C validation? Explain.
- Do search engines penalize websites that use image replacement techniques? Explain.
- Explain how you might make text in an image visible to search engines.
- How might a table coded for accessibility improve content findability?
- Explain how content in a
<title> tag should be organized to foster findability, and usability.
- Why is content in the
<title> tag critical to reading your web analytics?
- Define the term microformat.
- Describe a use case in which microformats would help improve findability and the user experience.
- How might a user identify microformat content on a web page?
- What major websites publish content in microformats?
- Describe how you might make hCard or hCalendar microformat content downloadable to an address book or calendar application respectively.
- Which search engines currently recognize microformats?
- How can the rel-tag microformat be used to improve content findability?
- Describe best practices in file and directory naming to improve SEO.
- How might a domain name influence search engine rankings?
- What are search engine friendly URLs, and how might you go about constructing them?
- List 4 website optimization techniques that can speed up the indexing of a website.
- Describe how the Google canonical problem can adversely affect a website's search ranking, and outline the solution to the problem.
- Describe how dynamic URLs can be made search engine friendly.
- Identify why younger domains tend to have lower search rankings.
- Describe the best solution for directing users to a page that has been relocated while preserving the search ranking of the old page.
- Why is it important to include a robots.txt file in a website? Where is it placed?
- What role does a sitemap.xml file play in improving the findability of a website?
- List important elements to be included on custom 404 error pages to get lost users back on track.
- Describe how high quality content that serves a target audience's needs can affect the findability of a website.
- List and describe best practices in content creation that foster findability.
- Describe how Creative Commons open licensing of content can potentially improve findability.
- How might user-generated content influence findability?
- How might the design of a home page influence content findability?
- List 4 types of content that might could be added to an ecommerce site to improve findability.
- Describe how aggregating content from social media sites can vastly improve findability.
- Explain how you would research keywords to feature in your website for best SEO results, and how you could evaluate keyword density/prominence.
- Describe the role of social networking websites in improving findability.
- Identify how audio and video files should be presented on a website to ensure search engines can index the content.
- Describe progressive enhancement and its role in SEO.
- List and describe methods of presenting Flash content to improve SEO.
- Describe the indexing problems posed by Ajax, and identify methods that could make Ajax more search engine friendly.
- List and describe tools and techniques that could be employed to add a search system to a website.
- Describe OpenSearch and how it might be integrated into a website to improve findability.
- Describe how logging search terms can inform a findability and content creation strategy.
- List and describe important web analytics metrics that are markers of findability success or failure.
- Describe how heat maps and session recordings can inform the design of a web page.
- Describe how web analytics software typically gathers information.
- What is "bounce rate", and why is it a vital statistic to watch?