File structure is key, and learning to properly use white space is essential also. So many students see SEO services as the prime goal, which I am not downplaying, but they tend to get lost in the SEO optimization role, and often tend to forget about layout and having valid content sometimes. I try to encourage people to develop a properly structured website with very good content, then with good SEO and structure habits for the site, all pieces will work properly toward gaining better SEO performance.
