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Course Description

This course will introduce students to the essentials of writing and editing text for the web. Topics covered include writing for efficient reading; editing print content for web use; optimizing web content for search-engines and their users; finding the appropriate voice and tone for each project; writing good page titles, headlines, “alt” text, and link text; and writing “interface copy.” Students will draft and edit a variety of content pages and revise previously written print copy for use on the web.

Recommended Textbook(s)

Recommended Reading

General Writing on the Web

Editing and Rewriting

Content Strategy

Technologies Required

  • Desktop or laptop computer connected to the internet
  • A word processing application like Microsoft Word, Google Docs, Pages, or OpenOffice
  • A bare-bones text editing application like TextEdit or Notepad