| Theory |
- Define the terms “web writing,” “content,” “content strategy,” and “information architecture”
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- Class blog entry (or discussion list post) #1
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- Discuss the ways in which “web writing” relates to other web design and development disciplines
- Summarize the relationship of web content to accessibility, usability, and findability
- Describe a user-centered approach to web writing and contrast this approach with other common writing practices
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- Class blog entry (or discussion list post) #2
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- Discuss and differentiate voice, tone, and style as they apply to web writing
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- Class blog entry (or discussion list post) #3
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- Outline the unique challenges facing web writers
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- Class blog entry (or discussion list post) #4
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| Planning |
- Define the primary and secondary purposes of web content on each page of a Web site
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- Assignment: What Does it Do?
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- Identify a target audience and reading level for specific websites and pages
- Develop and work with simple user personas
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- Assignment: Who Is it For?
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- Select an appropriate voice and tone for a web content project
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- Assignment: Who Does it Sound Like?
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- Create a list of keywords for possible inclusion in web content
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- Class blog entry (or discussion list post) #5
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- Plan a simple web writing project, including content structure and information sources
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- Assignment: Final Assignment
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| Writing & Editing |
- Rework existing copy from print sources for web use
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- Draft concise, audience-appropriate, web-friendly body copy and headings
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- Assignment: Final Assignment
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- Write effective link text, alt text, and image captions
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- Assignment: Final Assignment
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- Develop helpful, brand-appropriate “interface copy” and navigation labels
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- Assignment: Final Assignment
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- Mark up content pages semantically using XHTML
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- Assignment: Final Assignment
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- Revise copy to increase clarity, streamline copy, refine purpose, and ensure consistency of voice, tone, and style
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- Assignment: Final Assignment
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